2024
A refreshing take on a hard beverage brand for a Western demographic
Brand Refresh
2023
Creating a visual identity for a small business that specializes in delicious fried chicken
Logo Design
2022
Promoting awareness of the Korean-American community in America and in South Korea.
Ad Campaign
2021
Crafting a new identity for a brand that needs a brand refresh
Brand Refresh
Experience
JUL 2023 - AUG 2023
Product Designer - Contract
Simmer List
• Collaborated with a team to design a mobile restaurant search app with AI-driven features
• Analyzed data to create user personas, UX patterns, and color palettes
• Developed a design system and high-fidelity prototypes, conducted user testing, and presented results to stakeholders
• Prepared the final product for early 2024 launch
JUL 2021 - NOV 2021
Graphic Designer/Social Media Designer
Northgate Marketing
• Enhanced brand cohesion and user engagement for multiple clients through strategic design
• Led stakeholder meetings and provided feedback on marketing strategies and brand development
• Designed 500+ social media brand assets, increasing brand awareness
• Directed social media design and concept development teams
SEP 2020 - NOV 2020
Freelance Graphic Designer
Jet Set Go
• Created banners and social media assets for advertisements
• Designed icons that was consistent with company's branding
• Composed email grids and created content social media adverts
JAN 2020 - JUL 2023
Graphic Designer
Red Bull Records
• Designed promotional materials for artists' social media, aligning with brand identity
• Coordinated with streaming platforms to boost user engagement through monthly design presentations
• Revised 100+ social media promotional assets
• Created 50+ digital banners for label events and tours
OCT 2018 - JUL 2019
Graphic Designer
Lotte International
• Concepts developed were modified and used for the final production of the product
• Identified brand weakness in the inability to target younger, Western demographic
• Transformed brand aesthetic to appeal to Western market via research of cultural and modern design trends
• Re-designed existing beverage labels and packaging visuals for Soonhari Soju