SuperCuts is associated for bad haircuts, emphasis on quantity over quality and they are in desperate need of not only a branding redesign, but of a rebranding of their corporate identity.

The typeface of the logo is updated to a more modern typeface (Bebas Neue,) and is italicized to bring a sense of mobility. The letters S and C are arranged to create an image that resembles the handles on shears and a sleek, sharp shape completes the shear imagery.