Da Glory Fried Chicken
Logo Design
2023
Creating a visual identity for a small business that specializes in delicious fried chicken
Glorious Identity
I was approached by some friends who were starting a local fried chicken business from their backyard in Kona, Hawaii. Da Glory Fried Chicken had the goal of gathering together communities and and funding missionaries through glorious tasting food.
Taking inspiration from the name, the location, and the goals of Da Glory, a logo was created to visually represent the brand. A (post) humorous chicken spirit logo with praying wings and a halo was designed alongside a street-style custom font.
Da Assets
Mockups were created using branding assets to showcase the variety in how they can be used. Food packaging and presentation, adverts, interior decoration and storefront signage are some examples of ways that branding assets can be utilized.
